Friday, October 19, 2012

The Content Rich Web Site ... in my opinion!


The Content Rich Website

         At first glance it is easy to think of "a content rich website" as one with a lot of stuff … that would be partially correct, however, it takes more than just stuff to provide a functional place to promote yourself or goods.
         Design and aesthetics are important too, but don't allow yourself to get too caught up in "the look," and lose focus on the functionality of your site. The question becomes, would you like a pretty site that lacks information? Or one that forces visitors to navigate through the endless wave of videos and ads before they can find anything relevant? Clutter is bad; content is good!
         There should be a cohesive flow of information, videos, podcasts and certainly LINKS! That compliments your product or services.  Interactivity is also very important in many ways: not only does it show feedback through posts – which can serve as referrals, but it also shows how current you are.
         Be sure to link to popular social networking sites such as Facebook, Linked, and Twitter among others, especially those that enhance your site. If your business deals with videos – a link to YouTube is a must, if your site features photography, then a link to Flickr should be there.
         It might not be easy to figure out what to include in you’re website, when one is faced with a barrage of options: from widgets, virtual badges, RSS feeds, and so on. I think the first thing to do when you have created or had your site created, is to test it yourself before launch. How easy was it for you to navigate through? Odds are if you found any part of it frustrating, then your Internet visitors will too! And since this is an indication of your services or product, a good impression is instrumental.

Monday, October 8, 2012


Video and Audio Production

Public Relations and Marketing strategies been greatly enhanced by video and audio that can have a profound impact, if done correctly. 
Not only do these provide a wide platform so companies can reach consumers, but it also reaches out to another market - the visually or 
hearing impaired.  
        Video can be considered the most powerful method of advertising! I think many consumers would apt for a video showing a product than actually reading about it, and if done correctly, the returns can be tremendous. Many companies use video in differing ways as their marketing strategy: To pitch products, to get new customers and to inform existing about company activities. Customers can be encouraged to submit video testimonials as a referral of the product or in competitions.  
     Audio is just as important and todays Marketers should not underestimate the power of podcasting. This is not reserved for just dj’s that want to offer selective playlists, or churches who record their sermons, Companies are realizing that there are considerable markets that can be harnessed through the power of podcasting. For example; the person who has a long commute and would listen to your posted stock earning report at his or her convenience. Or the jogger, that listens to your podcast in their mp3 player or iPod.

David and Greg’s Video
I think the use of a green screen as a backdrop during this video went to the point. More importantly was their explanation of the differing 
methods one might choose to convey their message, visually. 
Humor tends to work if done correctly and can start a marketing buzz that will bring the bloggers and writers at your doorstep.  
Allstate insurance video ad campaign featuring “Mayhem’ is a perfect example, the video commercials were widely viewed online and its  subtle teasing of "social ills" cemented not just the character - mayhem - but also Allstate.
 Of course  not everyone has the big marketing budget of Allstate! but even the smallest companies can appear like giants to their consumers, as David and Greg explained on their video. Countless people have found fame for themselves or their products by utilizing 
internet tools like Youtube to reach  a mass audience. Sometimes even the smallest idea or video can become a viral sensation in a matter 
of clicks, and bam! you're an overnight sensation. Note that humor or sensitive issues are not the only kinds of videos that will appeal to an audience, true! if you have a boring product… lets say  accompany stock report video, it might not be easy to make a funny, but if you could it would surely be memorable. Sometimes an informative video about a Company by … lets say the CEO, tends to lend credibility and make consumers feel the have a personal relationship.